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How to make your CV stand out
21 May by Amanda Assink
How to make your CV stand out
Stop Listing Tasks. Start Showing Impact.
One of the biggest mistakes people make when writing their CV is simply copying and pasting their job description.
A CV shouldn’t read like a checklist of duties. It should show the impact you’ve made and the value you’ve added.
The reality is that most people within the same industry have done similar things. You’ve probably managed teams, handled customers, coordinated freight, overseen inventory, or worked towards sales targets. Those things are expected. They don’t necessarily set you apart.
What does stand out is the results you achieved while doing them.
Shift From Responsibilities to Results
Instead of writing:
Managed warehouse operations
Looked after customer accounts
Responsible for transport planning
Ask yourself: what actually changed because of your work?
Did you:
Improve DIFOT performance?
Reduce claims, errors, or operational costs?
Win new business or grow existing accounts?
Streamline processes or improve efficiency?
Retain a difficult customer?
Improve team performance or culture?
Successfully manage peak-season pressure?
Train and develop junior staff?
Lead improvements, change, or a turnaround?
These are the things employers remember and the details that separate you from others with a similar background.
Keep It Real
Your CV should sound like you.
Avoid filling it with buzzwords or overly corporate language you’d never naturally use. At some point you’ll be sitting in an interview talking through your experience. If your CV doesn’t reflect how you actually communicate, it becomes obvious pretty quickly.
Simple, clear, genuine language is always stronger than trying to sound impressive.
Use Numbers Wherever You Can
A strong CV backs up claims with evidence.
Where possible, include measurable outcomes such as:
Team size
Revenue managed or generated
Cost savings
KPI improvements
Customer portfolio size
Fleet or freight volumes
Project outcomes and timelines
Productivity improvements
These details help paint a much clearer picture of your experience and capability.
The Bottom Line
Employers aren’t just hiring someone to complete tasks. They’re hiring someone who can add value, solve problems, and make a positive impact on the business.
Your CV should tell that story clearly, confidently, and in your own words.